LEEDS-BASED FREELANCE MARKETER
Strategy | Digital | Creative
>RECENT PROJECTS<
>RECENT PROJECTS<
BRAND STRATEGY
FOR COMMERCIAL KITCHEN MARKETPLACE OYA KITCHENS.
Exploring customer personas and core motivators to inform creative and targeted copy. This strategy also explored cultural connections between Oya kitchens and potential audiences to further inform advertising, paid media creative and social media content.
“Ben offered to conduct a brand strategy analysis for my company Oya Kitchens. I was impressed by the document he delivered, which had a clear structure, a comprehensive audience/customer analysis, a strong focus on the industry culture, and some excellent creative concepts. Ben also recommended some strategic partnerships and social content ideas that were relevant to our goals. The analysis was thorough and on point for the industry Oya operates in.”
Mark Newton - Oya Kitchens - Director
CAMPAIGN MANAGEMENT
FOR LEEDS-BASED EVENT PRODUCERS NEW CITIZENS.
Working across a 6-month campaign, delivering digital strategy, content strategy, social media management, paid media, email marketing and web development.
All of which resulted in an unforgettable weekend at the heart of Leeds’ vibrant city centre.
“Ben acted as an integral part of our team, competently leading on digital strategy and delivering a great campaign. We’ve worked with Ben across a variety of projects and have always had a great working relationship.”
Matt Long - New Citizens - Director
PROJECT MANAGEMENT
FOR AWARD-WINNING FESTIVAL PRODUCERS FROM THE FIELDS.
Managing the capture of partner activations across bluedot festival 2023, capturing real-time audience engagement for key festival sponsors including Oatly, Peogut and Lush. The project included briefing photo/video teams while overseeing edits and deliverables within a 24 hour turnaround.
CREATIVE DIRECTION
FOR MANCHESTER BASED INDIE LABEL COSMIC GLUE.
A recently developed creative direction for Cosmic Glue signees DieKaiDie.
Developing creative from a photoshoot inspired by Pawel Jaszczuk’s famous photo series of overworked businessmen asleep on the streets of Tokyo, the creative direction was developed to inform sleeve design and marketing assets for future projects.
ON-SITE MARKETING
FOR AWARD-WINNING FESTIVAL PRODUCERS FROM THE FIELDS.
Providing additional on-site resources for the multi-award winning festival producers behind Kendal Calling and bluedot festival ‘From The Fields’. From planning content capture briefs, arranging live streams, photoshoots and interviews, to supporting across socials and customer comms. I even met Nile Rodgers one year, he was as cool as you’d expect!